In this assignment, students were tasked to craft a report on the breakfast cereal industry in Australia. After a thorough situational analysis, we were required to create our own product.

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I developed Oatley a  "pre-made overnight oats product stored in a recyclable plastic tub." This process included designing packaging, justifying a pricing strategy and providing examples of ways I would market my product. 

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This demonstrates my ability to develop practical solutions to consumer pain points and effectively position a product in the market.